About Reciprocity

Ken

CEO,Founder

Ken Lynch

CEO, Founder

12,719

Goodwill score

Inventing the future of enterprise social dynamics and re-humanizing the workforce of tomorrow are what this MIT enterprise startup vet gone global adventurer does between jaunts to and off of mountains tops. His focus these days is primarily split between fundraising and business development on one side, and pushing the development team asymptotic to perfection on the other.

Jen

CBO, Co-Founder

Jen McElrath

CBO, Co-Founder

12005

Goodwill score

As Chief Business Officer of an enterprise-software start-up focused on employee engagement and team performance, Jen draws from every function and role she has undertaken, from software development to business development.

Previously, she led change initiatives as an award-winning Fortune 200 finance and strategy executive, which led to effecting change in individuals and clients for Egon Zehnder and then for Wharton, her alma mater.

Jen seeks to transform people and organizations through the shared pursuit of their values and goals.

Jeff

Product Manager

Jeff Richmond

Product Manager

12,806

Goodwill score

Part-time philosopher, part-time team builder, and full-time Ambassador of Fun! After 10 years of managing development teams in the creation of some of the world's coolest digital media software, Jeff never thought he'd be interested in doing anything else. Then he met Ken. After many hours spent passionately discussing human motivation, the root of all happiness, currency systems, and what truly has value, with neither showing any sign of fatigue, both knew that Reciprocity was going to be Jeff's next project. Now Jeff spends his days dreaming up new ways for people to have more fun, doing more work while appreciating each other more in the process.

Predrag

Designer

Predrag Kanazir

Designer

9,150

Goodwill score

Predrag, is a web designer and developer with more than eight years making digital media and applications beautiful and intuitive. He's one of two founders of Array Studio Web Development Team, where he favors his work for Reciprocity, because of its potential for worldly impact. His specialties are HTML, XHTML, CSS, Photoshop, SEO, Usability, Interface design, and Cross-browser compatibility, and he does a whole lot more.

Kostya

QA, Designer

Kostya Chernukhin

QA, Designer

14,980

Goodwill score

Kostya freelanced as a Wordpress specialist/ web-designer for a few years before he met Ken. Infused by Ken's idea of making people's lives better, he joined this project without hesitation. Kostya gained QA skills working on this application and found this new role very interesting. Making the Reciprocity application better and easier for people who use it has become a big pride and passion for him.

Slobodan

Sr. Developer

Slobodan Kovacevich

Sr. Developer

10,040

Goodwill score

Slobodan has been a professional web developer since 1998. Computers have been his love since he was a little kid and he has been messing with them way before he started using them professionally.

For the past four years, Slobodan has been infatuated with Ruby and Ruby on Rails, and worked on different interesting projects. Now he's using all his professional knowledge and experience to make Reciprocity's application architecture perfect.

Slobodan is confident that all web-applications are 90% of programming work hidden behind 10% of the design's "shiny cover". He shares more of his thoughts and knowledge with other specialists on the pages of his blog.

Dan

ROR Programmer

Dan Ring

ROR Programmer

4,680

Goodwill score

Dan started programming when he was seven. His love to play with data turned him into a great programmer, and he became an even better one studying computer science at Massachusetts Institute of Technology. Dan is so quick, he spends his oodles of leisure time snowboarding, camping and traveling. His contribution on the Reciprocity team can scarcely be overestimated. We always can count on him when we need help with the application.

Ivan

Javascript Whizz

Ivan Tatic

Javascript Whizz

1,900

Goodwill score

Ivan's motto is "Clean and simple design. High usability. Clean coding." He has about six years of practical experience of work with CSS, HTML and JavaScript. He is especially a very passionate and talented young Javascript programmer. All the slick things in Reciprocity's application, were implemented by Ivan. Enjoy!

Ken

Advisor

Ken Ross

Advisor

Ken is presently the Founder and CEO of ExpertCEO, an exclusive online community for CEOs and other senior executives. Ken has been the founder and CEO of numerous software companies including Seriosity, Extricity, Pillar, Documentum and Ross Systems. He has also served as a board member and CEO Coach for a variety of privately held technology companies including Adaptive Planning, Savvion and Electric Cloud. Ken was a General Partner at RRE Ventures, where he established and headed the firm's Silicon Valley office.

Ken received his Computer Science Degree from MIT, and his MBA from Stanford University. From establishing B2B and enterprise software companies to being a trusted, management resource, Ken has sought to enable SMBs to succeed.

Ray

Advisor

Ray Conley, CFA

Advisor

Ray is the founder and CEO of CreekStone Capital Management, LLC, where he selects the investments and manages the portfolio. Previously, Ray was a partner at Palo Alto Investors, LLC, leading all technology investments, and before that he was a partner at Oak Hill Capital Management. Prior to a career in investing, Ray was a business analyst at McKinsey & Company, and an engineer at Hughes Aircraft Company. Ray currently serves on the board of directors of LeanTaas Software, MoodSync, and Advisor Team, and has been a member of the board of many early stage technology ventures including Limelight Networks (NASDAQ: LLNW) and Telephia (NYSE: NLSN).

Ray earned a BS and MS in Aerospace Engineering with a concentration in Economics from MIT. A rocket scientist turned investor, Ray has a goal is to make the world a better place by fostering technology innovation.

About us

San Francisco-based Reciprocity, Inc. offers employee feedback software that is customer-focused, fun, and easy. This social-enterprise cloud solution integrates employee feedback with customer feedback and goal setting for teams who want to increase their performance.

Co-founders Ken (MIT enterprise software startup veteran) and Jen (experienced Wharton Fortune 200 exec) are applying years of related experience to building a company that makes work more engaging and impactful.

Thought leaders we believe in